Strategy in Action
Every project starts with a question: How do we create clarity, build connection, and bring people together around something meaningful?
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These case studies highlight the moments where strategy met execution, transforming ideas into experiences, communities, and initiatives that people could genuinely engage with and support.
CASE STUDIES
National Drowning Prevention Alliance
MISSION-DRIVEN ADVOCACY AND AWARENESS
Role: Account Manager & Strategic Lead | Years: 2022 - 2024
Brand Strategy
Stakeholder Management
Focus Areas:
Campaign Development
Community Engagement
THE CHALLENGE
What problem were we solving?
The National Drowning Prevention Alliance serves as a leading voice for water safety education and advocacy, bringing together partners, professionals, and communities around a critical public health mission. As the organization continued to grow, it needed a cohesive approach to communications that could support national awareness efforts, engage diverse audiences, and strengthen its position as a trusted industry resource.
THE APPROACH
What was the thought process? What choices were needed and why?
My role extended beyond traditional account management to serving as a strategic liaison between the client and creative team. Working closely with NDPA leadership and the Moonshine Creative Group team, I helped translate the organizations goals into integrated marketing initiatives, ensuring campaigns, content, and brand touch points remained aligned with both audience needs and the organization's mission.
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This included coordinating campaign development, supporting content strategy, managing stakeholder communications with influencers, and helping guide creative execution across multiple channels. Throughout the process, the focus remained on creating accessible and engaging communications that could educate, inspire action, and strengthen community connection.
THE WORK
See more at
https://ndpa.org/ from
Sep 2022 through Sep 2024.
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Additional examples available upon request.
THE SHIFT
What changed as a result?
Greater alignment between organizational goals and marketing efforts
Stronger audience engagement through mission-driven storytelling
Increased visibility for awareness campaigns and educational initiatives
Continued growth of a recognizable and trusted national brand presence
KEY INSIGHT
The main lesson I've learned and reflected on.
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When your mission is protecting the lives of children, every single communication carries weight. Drowning prevention is a topic many people believe they already understand, often through misconceptions, a false sense of confidence, or just the complete lack of resources available. The goal was never to create fear, but to create awareness and action. The most meaningful work came from helping families understand why the message mattered, recognize opportunities for prevention, and feel empowered to become part of the solution.