MY WORK AT RASM

With more than 9,000 members in Manatee and Sarasota counties, the REALTOR® Association of Sarasota and Manatee is Florida's largest real estate trade association. During my employment, I crafted an elevated brand vision and strategic guidelines for creative content for the association. 

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My years of digital marketing experience enable me to bring a fresh perspective and creative touch to the real estate industry. With the new elevated branding, I have focused on some key design and layout choices that have brought in a 20% increase in engagement with our members, specifically with event sign ups and educational class sign ups.

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When designing for the real estate industry, I've focused on bringing a modern spin to the phrase "Old Florida Charm" by using:

• Bold geometric patterns 

• Color blocking with existing brand colors and newly introduced secondary colors

• Retro inspired stripes

• Three-dimensional shapes

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Within the association, there is multiple sub-branding elements that need consistency and further distinction as a sub-brand. So far, I have executed 5 distinctive looks for each sub-brand and a cohesive look for the main brand. I also photograph and manage all event promotions and help run of shows with our Events Director, Leah DeCesare.